The ABOUT YOU Fashion Week 2024: A Sensational Event

A symphony of style, magic, and emotions! The night was nothing short of magical. The energy at the ABOUT YOU Fashion Circus, wrapping up the Berlin Fashion Week 2024, was electric. The event was a dramatic fusion of high fashion and entrancing circus artistry that left everyone in awe.

Imagine a world where the crisp lines of couture mingled with the whimsical nostalgia of a circus. The stunning partnership with Circus-Theater Roncalli brought a storybook of emotions to life. The ABOUT YOU Fashion Week 2024 wasn’t just an event, it was an emotional rollercoaster that had hearts racing with nostalgia, excitement, and pure wonder.

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The guests stepped into a captivating world where the elegance of the runway met the mystique of the circus. From the vibrant ABOUT YOU Fun Fair with its inviting carnival atmosphere to the glitz of the red carpet and finally, into the grand circus tent, every moment was imbued with magic. Performers, dancers, and models transformed the runway into a stage brimming with charm and spectacle. It was a night where style intertwined seamlessly with the magic under the big top.

90 Minutes of Fashiontainment: A Symphony of Style, Magic, and Emotions

The show was an enthralling 90-minute journey through a dreamscape of fashion and circus wonders. Hosted by the charming Lorena Rae, we were treated to a galaxy of performances – from enchanting magic shows to powerful dance routines. About You succeeded in creating a bridge between fashion and entertainment that dazzled onsite guests and reached far beyond through a meticulously designed digital experience.

HUGO

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Fascinating Fashion Shows: A Celebration of Diversity and Bold Statements

Lorena Rae, as our delightful ringmaster, charmed us with her witty flair and even a surprise unicycle act! The Nike show, “Femme stands for Power,” paid homage to female strength, showcasing the infinite versatility and power of women through fierce dance and fabulous fashion. Reebok shattered norms with a dynamic display featuring parkour, BMX stunts, and high-energy hip-hop. GMK followed, merging magic with high fashion in a Parisian fantasy. LEVI’S came through with a spectacular denim-country vibe through line dance and Afro-house choreography. LSCN by LASCANA’s hypnotic acrobatic and mermaid-inspired pieces closed the first half with a majestic blend of shimmer and sea magic.

LEVI`S

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The second act kicked off with Puma, lifting street football to art with jaw-dropping dribbling and acrobatics, topped with a fiery drum show. HUGO’s show was a sensory feast of light and sound, blending modern streetwear with classic cool. LeGer by Lena Gercke turned heads with bold business chic and a riveting pole dance performance. Adidas closed with a death-defying wheel of death act that kept everyone on the edge of their seats. The delightful clowns throughout provided light-hearted entertainment and kept the crowd engaged between shows.

PUMA

Celebrating Community: ABOUT YOU Labels Variety Show

The ABOUT YOU Labels variety show was an explosion of diversity and community spirit. Bold collections from Marina Hoermanseder, Dan Fox, SHYX, and RÆRE lit up the stage, each segment celebrating uniqueness and creativity. The grand finale saw Lorena Rae in a stunning RÆRE ensemble, bringing the spectacular showcase to a riveting close.

LeGer by Lena Gercke

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Grand Finale and Legendary Aftershow: The Ultimate Fashion Circus

The final act began with models weaving through the crowd, building to a dazzling climax of fireworks, vibrant personalities, and joyous chaos. As a marching band played, the blend of fashion and circus reached its zenith. Post-show, the ABOUT YOU Fun Fair hosted a legendary aftershow party, where guests soaked in the carnival vibe, indulged in interactive experiences and savoured gourmet delights. It was a night of celebration, laughter, and endless fun, culminating in an unforgettable night of euphoria and magic.

Thanks to ABOUT YOU and HUGO BOSS for having us. This night has set a new benchmark in the world of fashiontainment, blending the evocative charm of a circus with the audacious allure of high fashion. The night was pure magic.

ADIDAS